Calling the Future - Pirelli HangarBicocca
On the occasion of Milan Design Week 2025, Cleaf celebrates 50 years with Calling the Future, a concept developed over three projects with the telephone box of the 70s at its centre, a symbol of voyage between tradition and innovation.
The event-installation by Calvi Brambilla and Partners at the Pirelli HangarBicocca plays on the connection between past, present and future.
A very long curved table runs between The Seven Heavenly Palaces, a permanent work by Anselm Kiefer, representing the desire to connect people to build the future together. The long table and 300 chairs are specially designed using some of Cleaf's textures.
Yellow, the colour of the 70s SIP phone box, stands out in the dimly lit space. On the table are a hundred lanterns, a miniature versions of the phone box.
The future is then represented by a DJ set: the DJ's station is set up in an oversized phone box, while in the background, visuals created from the maps that characterise the textures of the Cleaf surfaces are projected.
The event-installation by Calvi Brambilla and Partners at the Pirelli HangarBicocca plays on the connection between past, present and future.
A very long curved table runs between The Seven Heavenly Palaces, a permanent work by Anselm Kiefer, representing the desire to connect people to build the future together. The long table and 300 chairs are specially designed using some of Cleaf's textures.
Yellow, the colour of the 70s SIP phone box, stands out in the dimly lit space. On the table are a hundred lanterns, a miniature versions of the phone box.
The future is then represented by a DJ set: the DJ's station is set up in an oversized phone box, while in the background, visuals created from the maps that characterise the textures of the Cleaf surfaces are projected.
