Calling the Future - CCube
On the occasion of Milan Design Week 2025, Cleaf celebrates 50 years with Calling the Future, a concept developed over three projects with the telephone box of the 70s at its centre, a symbol of voyage between tradition and innovation.
Vudafieri-Saverino Partners' installation for the corporate showroom CCube transforms the iconic SIP phone box of the 70s into an urban shelter in the age of the smartphone. A new way of experiencing shared space through collective or private interactions.
Actions linked to phone apps will be the occasion to bring to life four urban shelters made of Cleaf surfaces: Outdoor Pavilion, an open and convivial pavilion where you can enjoy a meal in the shade or sheltered from the rain; Sport Therapy, an interactive changing room where you can measure your physical parameters, plan your activities and exercise close to nature; Smart Office, an ideal space for digital meetings and quiet conversations; Acoustic Oasis, an intimate and quiet space where you can stop to relax, listen to music and isolate yourself from the noise of the city.The entrance lobby, decorated with 70s graphics reminiscent of telephone tokens, becomes the piazza that welcomes and leads to the four urban shelters.
Vudafieri-Saverino Partners' installation for the corporate showroom CCube transforms the iconic SIP phone box of the 70s into an urban shelter in the age of the smartphone. A new way of experiencing shared space through collective or private interactions.
Actions linked to phone apps will be the occasion to bring to life four urban shelters made of Cleaf surfaces: Outdoor Pavilion, an open and convivial pavilion where you can enjoy a meal in the shade or sheltered from the rain; Sport Therapy, an interactive changing room where you can measure your physical parameters, plan your activities and exercise close to nature; Smart Office, an ideal space for digital meetings and quiet conversations; Acoustic Oasis, an intimate and quiet space where you can stop to relax, listen to music and isolate yourself from the noise of the city.The entrance lobby, decorated with 70s graphics reminiscent of telephone tokens, becomes the piazza that welcomes and leads to the four urban shelters.
