Calling the Future - Salone del Mobile
On the occasion of Milan Design Week 2025, Cleaf celebrates 50 years with Calling the Future, a concept developed over three projects with the telephone box of the 70s at its centre, a symbol of voyage between tradition and innovation.
At the centre of the stand designed by Bestetti Associati at the Salone del Mobile.Milano, a phone box symbolises a dialogue between past, present and future. Inside, Cleaf surfaces in an abstract composition and a 70s telephone create an experience that invites you to stop and leave a message for tomorrow through a temporal answering machine.
The phone box is located at the heart of a labyrinth that evokes the chaos of the city, amidst sounds, images and buildings.
A contrast between frenzy and reflection, where design, memory and innovation come together.
At the centre of the stand designed by Bestetti Associati at the Salone del Mobile.Milano, a phone box symbolises a dialogue between past, present and future. Inside, Cleaf surfaces in an abstract composition and a 70s telephone create an experience that invites you to stop and leave a message for tomorrow through a temporal answering machine.
The phone box is located at the heart of a labyrinth that evokes the chaos of the city, amidst sounds, images and buildings.
A contrast between frenzy and reflection, where design, memory and innovation come together.
