Calling the Future - Shanghai Showroom
Last week we inaugurated the Calling The Future set up for the Cleaf Shanghai Showroom together with our distributors and furniture manufacturers.
The Cleaf50 concept celebrates future projects centred around the 1970s phone box, reimagined as a symbol of connection, tradition and innovation.
The installation takes the form of an urban maze, with a phone box at its centre that has been given a new function: an urban shelter for the smartphone age, providing an ideal space for digital meetings and quiet conversation.
Products from the collection are displayed in the four effects - wood, fabric, metal, stone - through metal grids that divide the space without obstructing the view.
The Cleaf50 concept celebrates future projects centred around the 1970s phone box, reimagined as a symbol of connection, tradition and innovation.
The installation takes the form of an urban maze, with a phone box at its centre that has been given a new function: an urban shelter for the smartphone age, providing an ideal space for digital meetings and quiet conversation.
Products from the collection are displayed in the four effects - wood, fabric, metal, stone - through metal grids that divide the space without obstructing the view.
